SEMrush
Analytics Reports
Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.
Organic Research
- See competitors’ best keywords
- Discover new organic competitors
- Observe position changes of domains
Advertising Research
- Localize Your Ad Campaigns
- Uncover Your Competitors’ Ad Strategies and Budget
- Analyze Your Online Rivals' Ad Copies and Keywords
- Discover New Competitors in AdWords and Bing Ads
Display Advertising
- See top publishers and advertisers
- Analyze competitors' display ads
- Spot new publishers
- View displays from different devices
Backlinks
- Conduct a deep link analysis
- Understand referring domains' authority
- Check backlinks' types
- Spot your links' geolocation
Tools
Cross, combine and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.
Keyword Difficulty
- Find keywords with less competition
- Estimate keyword difficulty instantly
Domain vs. Domain
- Set side-by-side domains' comparisons
- See domains’ common and unique keywords
- Visualize data
Charts
- Compare domains with key visibility indicators
- Conduct competitive analysis in only a few clicks
Projects
Launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place.
Position Tracker
- Track any domain or keyword from any location
- Discover local competitors
- Group keywords with tags
- Target different devices
Site Audit
- Check your website’s health
- Decide what issues to fix first
- Track web optimization progress
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