Facebook promotions are a powerful tool in your social media arsenal. Not only do effective promotions get more people talking about your business, but they also attract new fans and followers.
Social media contests are a phenomenal way to have positive interactions with your fans, attract more fans and collect lead information from entrants. For example, Idaho Central Credit Union was able to double their fan count from 2000 to 4000 with a single Valentine’s Day photo contest.
Facebook tabs are a valuable addition to your Facebook business page. Like a miniature web page housed within Facebook, tabs allow you to display all types of interactive content; for example, you can easily create an “about us” tab, a YouTube videos tab, a giveaway entry form, a photo contest, a contact or lead form, or anything else you can imagine!
Continued interactions with your fans and followers is crucial to keeping a healthy social presence and converting that following into paying customers. It also takes time—time you could use to grow your business.
When you are managing an active social media presence, fresh content is essential to keeping your fans and followers engaged and turning them into paying customers, but it takes time to find great content.
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