Understand your visitors like never before.

Digital intelligence revolves around data. So do we. Since 2004, we have obsessed over how to empower analysts and marketers with the most powerful analytics solutions in the industry. As we grew up, so did our solutions: We have integrated our in-depth analytics with powerful, automated marketing tools. No one does data better than us. And with the Digital Intelligence Suite, no one will do digital marketing better than you.

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Features and Benefits

All in one

Analytics and marketing solutions are designed to increase efficiency, but all too often, they do the opposite. When you have one tools for analytics, another for user relationship management, another... show more

Analytics and marketing solutions are designed to increase efficiency, but all too often, they do the opposite. When you have one tools for analytics, another for user relationship management, another for automated marketing and yet another for A/B testing, you burn through time and money. Webtrekk combines multiple digital intelligence solutions into a single, integrated suite. Collect data, act on it and test your changes on a user-by-user level without having to worry about whether or not your tools get along. show less

Data Protection

Go ahead. Call us neurotic. When it comes to data protection, we’ll take it as a compliment. There is too much at stake not to be a little neurotic. User profiles. Credit card information. Personal... show more

Go ahead. Call us neurotic. When it comes to data protection, we’ll take it as a compliment. There is too much at stake not to be a little neurotic. User profiles. Credit card information. Personal data. Breaches spook consumers and stain companies’ reputations. All of our data servers are located in Germany – Germans love privacy, after all – and housed in data centres that have been certified by the International Organization for Standardization. In addition, Webtrekk has received the Certified Data Protection seal from TÜV, the German Technical Inspection Association, and is EU Privacy Directive compliant. Bottom line: Webtrekk ensures you and your customers the security you deserve. show less

International Consulting and Support

We know what it means to be international. Working in multiple languages, dealing with national regulations, navigating different market demands. Webtrekk can help you navigate these challenges –... show more

We know what it means to be international. Working in multiple languages, dealing with national regulations, navigating different market demands. Webtrekk can help you navigate these challenges – we’ve faced them, too. We operate in markets throughout the world. We may be headquartered in Berlin, but we have offices in Beijing, tracking servers in Brazil, partners in South Africa and consultants who can help everywhere in between. We provide direct, individualised support: Our consultants operate in eight languages and specialise in the industries of their clients. Coupled with our international partner network, you know that your questions will be tackled with localised nuance, and with the insight of an industry insider. And in a language you can understand. show less

Data Leakage Prevention

Your data is an asset – for you, and potentially for other companies, as well. We make sure that you know where your data is, what it is used for and who has access to it. When it comes to digital... show more

Your data is an asset – for you, and potentially for other companies, as well. We make sure that you know where your data is, what it is used for and who has access to it. When it comes to digital intelligence, this isn’t always the case. Especially when multiple providers are involved – one for analytics, another for real-time bidding, another for remarketing and so on. The more data gets swapped around, the greater the chance for data leakage. And it doesn’t help that every player has a different privacy policy. With Webtrekk, you can keep the competition in the dark. We do this in two ways. First, by integrating all the solutions you need. Your data stays with you whether you are doing analytics, retargeting, email remarketing, banner displays and so on. Secondly, if you do use other solutions, Webtrekk can ensure that they do not peddle information to other providers. You can rest assured that your data will never be used to optimise a different website, or to enrich segments that are available for someone else’s targeted advertising. The data container is closed. show less

Full Transparency

Our roots are in analytics. That’s how it all started. And while the Digital Intelligence Suite integrates digital marketing with analytics solutions, we have never stopped valuing the importance of... show more

Our roots are in analytics. That’s how it all started. And while the Digital Intelligence Suite integrates digital marketing with analytics solutions, we have never stopped valuing the importance of data – transparent data. Whether you’re using Webtrekk for search engine retargeting, newsletter remarketing, real-time advertising or anything in between, you will have unfettered access to your raw data. All of it. You will never be left guessing how effective your campaigns were, or what exactly you are paying for. Too often, digital marketing is based on opaque, black-box pricing policies that leave you at the mercy of whoever is sending the bill. This opens the door for all kinds of oily practices: Organic traffic reclassified as traffic driven by marketing. Meaningless page impressions. Clicks that drive up your costs, but not your conversion. Our interests are aligned with yours: Provide you with raw data and automated marketing solutions that empower you to optimise your digital presence. We have nothing to gain by withholding information. You are paying for access to solutions, with pricing independent of metrics that can be manipulated. Take hold of your raw data. Fully and transparently test and optimise. See the inner workings. show less

Market Leader

We like data. So here is some data about us. At home in Germany, Webtrekk ranks first among professional analytics tools used by the 1,000 most popular .de domains. All told, Webtrekk has a 22.9... show more

We like data. So here is some data about us. At home in Germany, Webtrekk ranks first among professional analytics tools used by the 1,000 most popular .de domains. All told, Webtrekk has a 22.9 percent market share among providers for the top German domains, excluding sites that use Google Analytics or have no analytics system. show less

Featured Customers

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