Measure, learn, and grow

Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back.

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Features and Benefits

Get more value from your data

Google Analytics Premium was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams.

Google Analytics Premium was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams.

Get to know your audience

Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with... show more

Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources. Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact. show less

Get more conversion and better performance

Google Analytics has the latest in full-credit measurement. Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together — so you can give the most... show more

Google Analytics has the latest in full-credit measurement. Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together — so you can give the most credit to those that work best. Remarketing can help you reach your most engaged viewers and see the impact of your message at the moment it’s delivered. Site Speed, Alerts, and In-Page Analytics let you reach peak capacity by helping you avoid slow page loads, poorly placed content, and site crashes due to high visitor volume. show less

Test, adapt, succeed and repeat

Google Analytics helps you understand which digital marketing strategies perform best. Make changes, re-measure, and test some more to meet your performance goals. Have more than one group weighing... show more

Google Analytics helps you understand which digital marketing strategies perform best. Make changes, re-measure, and test some more to meet your performance goals. Have more than one group weighing in? Share valuable insights and dashboards with your colleagues and generate reports tailored to the needs of different teams. If there is a dip in traffic patterns, Custom Alerts lets you know so you can act immediately. show less

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