
Opiniator
Voice, Web and SMS
Opiniator allows your customers to choose a survey input method that they prefer, using the device that they already have, in a language they favor, – English plus Spanish or any other. This means more convenience for the customer, more data for your business.

Anonymous Option
- Only 4% of customers complain – the rest go away, so OPINIATOR allows anonymous feedback or with an identity.
Input Method
- A customer can answer via a voice call – any phone, SMS – any carrier or via the web – any web enable device.
Question Types
- Multiple questions styles and types are available to insure the most insightful answer is delivered.
Staff Alerts
Feedback is only valuable if action can be taken, to fix an issue or salvage a customer. If the survey results are unusual, Opiniator notifies the right staff via email or SMS with the details and the contacts, so the problem can be fixed, and the customer can be recovered. The ability to react to problems as they occur instead of waiting to receive comment cards complaining about problems when it’s too late to fix them is what makes Opiniator so valuable.

Quick
- Alerts are sent within seconds of any response. Corrective action taken means no other customer will experience the same issue.
Effective
- Multiple alerts per question can be sent. Each can be delivered to exactly the right staff – via email or text message.
Accurate
- Alerts contain all the info needed to fix the issue – rating, location, comments and the customers own contact details.
Dashboard
The customer answers a short survey – under two minutes. The questions are set by the business and can be changed on the spot at any time. Surveys can be specific to a location, product, or even staff. Opiniator analyzes the responses and publishes the data online in a dashboard – so the business always knows how it is performing and what it needs to fix.

Dashboard
- Analysis can be seen by survey or at any level via easy to see charts, data tables and color coded variance analysis.
Issue Ranking
- Opiniator determines the importance of any issues – so resources are allocated to those areas that have the most impact.
Export
- All data, charts and analysis can be exported for further analysis or integration into any other system.
Social Media Input
Opiniator enables testimonial from only the most enthusiastic customers be placed within the appropriate social media site for the business. This means the business gets great data, improved search engine rankings and the referral influence of happy customers.

Promotors
- Opiniator analyzes the feedback and separates the positive customers from the rest. Only these customers are asked to give testimonial.
Testimonial
- At the end of the survey these customers are invited to deliver their testimonial to a social media site – via an on page link.
Audio
- All testimonial can be used to promote the brand including the audio files from phone feedback. Real Voices, Real Customers, Real Time.
ROI Calculator
The Customer Defection Calculator is live. Simply enter your own data in the grey boxes and it will show the defection cost from lost margin and new customer acquisition. We have a free Excel calculator that is more detailed and shows the return on investment when defection is improved. For a copy, send a note via the Contact Us page.
