Personalized Messaging Automated
With Leanplum’s mobile marketing automation you can create, automate and A/B test highly targeted in-app messages and push notifications.
- Map and build personalized campaigns in one visual timeline so you can send the right message, to the right customer at the right time.
Visual Event Manager
- Easily set-up event tracking and use those events to trigger messaging campaigns, with no coding required.
- Send personalized push notifications based off specific in-app behaviors with the highest degree of precision.
Geofence and iBeacon Triggers
- Choose precise locations as triggers for in-app messages and push notifications with minimal impact on battery life.
- Insert custom values within variables and messages to create even more detailed personalization.
Behavioral and Demographic Targeting
- Send highly personalized messages to specific customer segments with advanced targeting based on geography, device type, app version, traffic source, custom user attributes, and in-app behaviors.
Dynamic Deep Linking
- Customize message-to-landing page paths with dynamic deep links within your app. Daisy chain push and in-app messages together to create highly customized user flows.
Optimal Time Delivery
- Increase opens by sending messages at the most optimal time, based on each individual user's past usage pattern.
User Experience Optimization
A/B test, modify and publish mobile content on the fly. Built to support mobile marketing automation, Leanplum syncs, stores, and deploys mobile assets in real-time, and we handle all the security, syncing and offline support.
Visual UI Editor
- Modify, test, and roll-out UI changes in real-time, with no app store re-submission.
- Release new features with one click. No App Store re-submission required.
- Create and personalize content for specific customer segments, such as in-app behavior, demographics, location, and other attributes.
Automatic Resource Syncing
- Update images, layouts, and configuration files automatically.
Fully Hosted Asset Library
- Define new variables from the asset library. Let us handle all the data and logic.
Flexible Data Modeling API
- Define variables programmatically with one line of code.
Mobile A/B Testing with Analytics
Leanplum's Mobile A/B Testing with Analytics enables marketers to optimize the user experience. And with mobile marketing automation, you can go from data-driven insight to targeted action at light speed.
- Surface statistically significant metrics to give you full visibility into how your optimization efforts affect all parts of your app.
No Coding Required
- Launch your test into the wild immediately. No App Store re-submission required.
- Select customer segments to target A/B tests based on geography, device type, app version, traffic source, and in-app behaviors.
- Slice and dice your data based on past behavior, device type, geography, traffic source, and custom user attributes.
Target Custom User Attributes
- Target A/B tests based on your own internal customer attributes like gender, interests and preferences.
Universal Cohort Analysis
- See performance and behavior of a specific user segment over time. Select and visualize any metric for a given cohort.
Global Confidence Intervals
- Ensure results are reliable with confidence intervals on every metric.
- 31 out-of-the-box metrics include engagement, retention, monetization, and uninstalls. Track events with custom parameters, and measure occurrences, uniques, values, and timing.
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