Personalized Messaging Automated

With Leanplum’s mobile marketing automation you can create, automate and A/B test highly targeted in-app messages and push notifications.

Personalized Messaging Automated

Lifecycle Engine

  • Map and build personalized campaigns in one visual timeline so you can send the right message, to the right customer at the right time.

Visual Event Manager

  • Easily set-up event tracking and use those events to trigger messaging campaigns, with no coding required.

Event-Based Triggers

  • Send personalized push notifications based off specific in-app behaviors with the highest degree of precision.

Geofence and iBeacon Triggers

  • Choose precise locations as triggers for in-app messages and push notifications with minimal impact on battery life.

Personalized Fields

  • Insert custom values within variables and messages to create even more detailed personalization.

Behavioral and Demographic Targeting

  • Send highly personalized messages to specific customer segments with advanced targeting based on geography, device type, app version, traffic source, custom user attributes, and in-app behaviors.

Dynamic Deep Linking

  • Customize message-to-landing page paths with dynamic deep links within your app. Daisy chain push and in-app messages together to create highly customized user flows.

Optimal Time Delivery

  • Increase opens by sending messages at the most optimal time, based on each individual user's past usage pattern.

User Experience Optimization

A/B test, modify and publish mobile content on the fly. Built to support mobile marketing automation, Leanplum syncs, stores, and deploys mobile assets in real-time, and we handle all the security, syncing and offline support.

User Experience Optimization

Visual UI Editor

  • Modify, test, and roll-out UI changes in real-time, with no app store re-submission.

Real-time Deployment

  • Release new features with one click. No App Store re-submission required.

Built-in Personalization

  • Create and personalize content for specific customer segments, such as in-app behavior, demographics, location, and other attributes.

Automatic Resource Syncing

  • Update images, layouts, and configuration files automatically.

Fully Hosted Asset Library

  • Define new variables from the asset library. Let us handle all the data and logic.

Flexible Data Modeling API

  • Define variables programmatically with one line of code.

Mobile A/B Testing with Analytics

Leanplum's Mobile A/B Testing with Analytics enables marketers to optimize the user experience. And with mobile marketing automation, you can go from data-driven insight to targeted action at light speed.

Mobile A/B Testing with Analytics

Automated Insights

  • Surface statistically significant metrics to give you full visibility into how your optimization efforts affect all parts of your app.

No Coding Required

  • Launch your test into the wild immediately. No App Store re-submission required.

Advanced Targeting

  • Select customer segments to target A/B tests based on geography, device type, app version, traffic source, and in-app behaviors.

Flexible Segmentation

  • Slice and dice your data based on past behavior, device type, geography, traffic source, and custom user attributes.

Target Custom User Attributes

  • Target A/B tests based on your own internal customer attributes like gender, interests and preferences.

Universal Cohort Analysis

  • See performance and behavior of a specific user segment over time. Select and visualize any metric for a given cohort.

Global Confidence Intervals

  • Ensure results are reliable with confidence intervals on every metric.

Comprehensive KPIs

  • 31 out-of-the-box metrics include engagement, retention, monetization, and uninstalls. Track events with custom parameters, and measure occurrences, uniques, values, and timing.

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