Build A More Engaged Mobile User Base

Fuel your mobile growth with app marketing campaigns optimized for post- install engagement. With Liftoff, we analyze your most engaged users, build rich user profiles, then optimize your mobile app campaigns to drive installs that take the profitable actions you care most about.

Overview Image

Features and Benefits

Design and Build Your Campaign

Our in-house creative services team will help you generate new creative concepts and variations on messaging, photo selection and aesthetics. We want to “Always Be Testing” your creatives and will do... show more

Our in-house creative services team will help you generate new creative concepts and variations on messaging, photo selection and aesthetics. We want to “Always Be Testing” your creatives and will do the heavy lifting for you. show less

Test and Explore

Once your ads are live, Cortex, our machine learning system, begins empirically testing hundreds of combinations of ad creatives, campaign attributes, and user characteristics to determine the... show more

Once your ads are live, Cortex, our machine learning system, begins empirically testing hundreds of combinations of ad creatives, campaign attributes, and user characteristics to determine the best-performing user profiles and inventory sources for your app. show less

Scale Your Installs

With learnings from Cortex, our goal now shifts to scaling your installs while maintaining a CPI within your target range. As we increase overall spending, Cortex continues to optimize your campaigns,... show more

With learnings from Cortex, our goal now shifts to scaling your installs while maintaining a CPI within your target range. As we increase overall spending, Cortex continues to optimize your campaigns, delivering an increasing number of daily installs which take specific actions inside your app. show less

Optimize Your Cost-per-Action

Once we have achieved a large volume of installs within your target CPI range, our final effort shifts to optimizing your campaigns to achieve a specific CPA target. Since post-install events occur... show more

Once we have achieved a large volume of installs within your target CPI range, our final effort shifts to optimizing your campaigns to achieve a specific CPA target. Since post-install events occur less often than installs, it takes longer to learn which user profiles are the best-performing. show less

Pay for Actions, Not Installs

At Liftoff, we take CPA optimization seriously. So seriously that once we’ve hit your target CPA goals, we’ll switch you to a CPA payout model where you only pay when new installs take action in your... show more

At Liftoff, we take CPA optimization seriously. So seriously that once we’ve hit your target CPA goals, we’ll switch you to a CPA payout model where you only pay when new installs take action in your app. show less

Featured Customers

Square
Kayak

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