Social listening starts with the data. Track real-time social and mainstream media conversations around the world with our easy-to-use dashboards and industry-leading data coverage.
Coverage in 220 countries and 50 languagesMonitor the Globe
- Follow consumer conversations in more than 220 countries and 50 languages around the world. We track 600 million websites in real time — including local social networks in China, Russia, the Middle East and South America — so no matter where the conversation is happening, you won’t miss a thing.
Complete Data Coverage
- We have collected more than 36 billion mentions to date, with more than 30 million new mentions added every day from 600 million sites around the globe.
Industry-Leading Data Quality
- Noise-free data is critical. To ensure quality we offer automated noise removal with the aid of human assistance, as well as spam filters and duplicate detection. What some call noise, others consider relevant; we help tailor the noise filters to your needs.
Intelligent Trend Spotting
- Behaviors on the web evolve quickly. Our combination of human and automated data cleaning lets us adapt to events as they happen — so you can spot the trends that matter to your business.
Advanced Sentiment Tools
- Our automatic sentiment analysis (ASA) lets you measure the tone of conversations around your brand. Available in 18 languages, ASA lets you understand what’s driving positive and negative conversation.
Know Where the Conversation Is Happening
- 95% of our data is country-coded so you know exactly where the conversations around your brand are happening.
Advanced Monitoring Made Simple
- For most organizations there are hundreds of relevant mentions every day, but they are hidden among thousands of irrelevant conversations. With our Visual Query Builder, it’s easy to find and follow the right conversations without having to write complex Boolean queries.
- Our in-depth filters let you drill into conversations to find valuable insights. Sort and filter by topic, website type, country, language and more.
Shortcuts to Key Data
- Customize and save filters for specific tasks, team functions or use cases to make it easy to return to specific subsets of your data.
- Automatic alerts keep your teams ahead of key events affecting business interests. Set up alerts on a per-dashboard basis to control which events trigger notifications to your teams.
Custom Research & Setup
- We provide custom sourcing and research to ensure we include the most relevant websites for your brand in each target country and language – and remove those that are irrelevant.
- Use our out-of-the-box dashboard templates — or build your own from scratch — to set up workspaces that serve specific project needs.
Gain actionable insights into your industry, markets and customers. Make sense of your data to drive smarter business decisions and strategy across the enterprise.
- Gaining consumer insights is a breeze with our 30+ analytics widgets. Measure share of voice, mention volumes, audience demographics and more simply by dragging and dropping widgets into your dashboards.
- With FlashDash you can run quick, high-level queries to research brands or topics before you build a full dashboard.
- Social Reputation Score (SRS) calculates a 0-100 brand health score based on the share of positive and negative conversation around your brand — making it easy to benchmark against competitors.
Identify Valuable Media
- SynthesioRank is a proprietary metric that helps you identify the sites, content and social users that matter to your business. With industry-specific influence scoring on a 0-10 scale, you can rank the media that matters to your business.
Understand Conversation Sentiment
- Understand the tone of conversations in 18 languages. We automatically analyze and assign sentiment to conversations so you can see what’s driving positivity and negativity.
Discover Trending Topics
- See what consumers are talking about in relation to your brand. Understand what’s driving the conversation so you can make contextualized offers to your audience.
Measure Your Brand Against Competitors
- Track the share of conversation around your brand as compared to competitors. Understand what’s driving brand awareness and popularity.
Dissect Your Audience
- See how the people talking about your brand break down by gender, age, language, interests and more. Use these insights to develop products and services that are targeted at your audience.
Find Your Brand Ambassadors
- Find high-profile individuals around the web who are talking about your brand. Develop individualized outreach plans based on social data to boost organic buzz around your brand. Plus, you can sort and filter your influencers by a variety of criteria, including topic, influence, number of mentions, channel type and more.
Get the right data to the right people at the right time. Enable distributed teams and departments to work together seamlessly and easily share data with key personnel.
Workspaces for Enterprise
- Coordinate teams across your organization with customizable workspaces. Set up a workspace for each team, department, region or project type. Then build and manage as many dashboards within each workspace as you like. Teammates in different teams and regions can easily work together within the same workspace, or even within the same dashboard. However you want to organize your social listening teams, Synthesio workspaces give you the flexibility to do it.
Manage Social Accounts
- Manage organization-wide or team-specific social accounts within each workspace. If you have multiple accounts per channel (e.g. two Twitter handles) you can add one or several — and manage them separately. Adding new accounts and removing old ones can be done with a click. Accounts management gives you ultimate flexibility over how and where to integrate your social accounts into listening workspaces.
- With multiple teams, workspaces, dashboards and social accounts across your organization, managing user access can be difficult. But with our revamped permissions tool, handling user permissions is a breeze. Simply check and uncheck boxes to specify which users have access to which social accounts. When new team members join or leave projects — or move from one workspace to another — it’s easy to adjust their permissions settings accordingly.
Coordinate Team Availability
- Having social teams distributed across multiple offices and time zones can make it difficult to coordinate roles, responsibilities and the distribution of labor. But with Synthesio’s convenient availability settings, anyone can see who’s available, who’s out of office and who may be temporarily unreachable — at any time, and in any office. This makes it easy to designate backups for unavailable teammates, make sure that all responsibilities are handled, and ensure that there are no hitches in team processes.
- No matter how large or distributed your organization is, there is no limit on users. Add a few or add many — the choice is yours. And with separate workspaces, accounts and permissions settings, scaling your social practice to new teams, departments and regions won’t cause any headaches.
- Share your dashboards with anyone — even if they don’t have a Synthesio user account. Any dashboard can be made public, so you can share it with whoever needs it. The public setting can be toggled on/off at a click, so you can maintain tight control over who can view your dashboards.
Integrate all your social and customer-facing solutions. Build an enterprise software ecosystem, make social integral to your business strategy and scale social across your organization.
- Our API lets you connect Synthesio to CRM, Publishing, Marketing software and more. Integrate with virtually any 3rd-party or proprietary platform on the market while providing a consistent and seamless user experience.
How We Connect
- Integration with Synthesio can be one-directional or bi-directional, depending on your use requirements. While we offer several native integrations out of the box, we can also set up a custom integration with any software you’re using.
Manage Data Your Way
- It’s easy to pull Synthesio data into your other platforms. We can customize the integration so that information flows both ways or just one way — giving you control over how and where you manage you data.
Integration Made Simple
- Synthesio is designed to help clients process consumer conversations efficiently, regardless of the size or internal structure of your organization. Integrating Synthesio with your existing software is equally simple.
Understand which social activities are driving brand growth and which are falling short. Optimize your social budget with real-time data and identify new business opportunities.
Connect Social to Business Impact
- Measuring the impact of online activities has always been a challenge — until now. Social ROI is a new suite of metrics to help you measure and boost the impact of your organization’s social activities.
Awareness. How Far Can My Brand’s Voice be Heard?
- Awareness lets you measure how much of your audience is interacting with your brand content. See where your brand is being talked about and where you need to boost visibility.
Acquisition. Where is My User Base Growing?
- Acquisition lets you track where new users are coming from and how they’re discovering your brand. See which of your social channels are expanding or contracting, and at what rate.
Activation. How are Users Converting into Advocates?
- Activation lets you see how much of your audience is talking positively about your brand, and which individual products and services are garnering the most positivity.
Satisfaction. How Does My Audience Feel about My Brand?
- Satisfaction lets you track the online reputation of your brand, products and services, and competitors. Understand your brand’s standing in the industry to identify opportunities for innovation and growth.
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